What should I charge a brand?

Price a sponsored post from your views, your engagement and a CPM you choose. Then send the brand a clean rate card.

Build my rate card

1

Your channels

One block per platform
2

What the brand gets

Each post you will make
Post types: multiplier and hours

The multiplier scales the base price for each format. 1 means views × CPM as is. Hours are your work time per post, used for your floor price. These are starting values. Change them to fit you.

3

Terms and extras

How long the brand may run your post as an ad. 0 = none.
0.30 adds 30% of the base price for each 30 days.
Days you agree not to work with a competing brand.
0.20 adds 20% of the base price for each 30 days.
For a faster turnaround than usual.
Applies when the package has 2 or more posts.
4

Your floor

The least you will take
What one hour of your work must earn.
Hours for this package
0
From the hours set for each post type.

What the package is made of

Each block is one deliverable with its extras, before the bundle discount.

    Show as a table
    DeliverableBaseExtrasPriceShare

    Rate card for the brand

    This is what the brand sees. Your floor and hours stay private.

    Preview

    How the price is worked out

    These are the exact steps the page runs. Money is rounded to whole units at each step.

      What CPM means

      CPM is the price for 1,000 views. Sponsorly does not tell you a market CPM. Rates differ by niche, country and platform, and we found no public source we trust for them. You set your own.

      The base price

      views ÷ 1,000 × CPM

      9,500 views at a CPM of 22 is 9.5 × 22 = 209 for one post.

      Find your own CPM

      past deal price ÷ views × 1,000

      A past deal paid 300 and got 12,000 views. 300 ÷ 12,000 × 1,000 = 25.

      What the brand sees

      your price ÷ expected views × 1,000

      Brands compare this number across creators. Sponsorly shows it next to your price.

      How it works

      1. Add your channels

        Followers, average views, engagement and your CPM for each platform.

      2. List the deliverables

        Pick posts, add usage rights, exclusivity, rush or a bundle discount.

      3. Send the rate card

        Download a clean page for the brand or copy it as text.

      Pricing

      The calculator and the rate card are free. No sign-up.

      Free
      $0
      Everything on this page
      • Any number of channels and deliverables
      • Usage, exclusivity, rush and bundle pricing
      • Floor price from your hourly rate
      • Rate card download and copy, in English or Spanish
      Creator Pro
      $7.99 per month
      For creators who pitch brands often
      • Saved rate cards you can open and reuse
      • A media kit page to share with brands
      • A brand deal tracker for pitches and payments

      Not open yet. Nothing to pay today.

      Build my rate card

      Questions

      What CPM should I use?

      Sponsorly does not suggest one. Start from a past deal: price paid ÷ views × 1,000. If you have no past deal, ask creators in your niche what they charge, then test it.

      How is engagement rate worked out?

      Likes + comments + shares on an average post, divided by the average views of that post, times 100. You can also type a rate you already know.

      What is the floor price for?

      Small channels can get a low price from views alone. The floor is your hours times your hourly rate. If the audience price is lower, Sponsorly quotes the floor and shows the gap as a production minimum.

      Does my data leave this page?

      No. All the math runs in your browser. Nothing is sent anywhere. Only your language and theme choice are kept on this device.

      Is Sponsorly linked to YouTube, Instagram or TikTok?

      No. You type platform names yourself. Sponsorly is not affiliated with any platform and does not read your accounts.

      Is this legal or tax advice?

      No. It is a pricing calculator. Check your contract, your taxes and the ad disclosure rules where you live with a qualified person.

      Sources, as of November 13, 2026: Sponsorly states no outside rates, rules or market data. Every number on this page comes from what you type, or from the marked example.